Personal Branding; and the Use of Social Media to Scale Up.

There's a lot going on in the Business 'sphere'. A lot of people dont know how to go about their various businesses, how to reach out to prospective buyers, partners or investors? I'll take us through "Personal Branding" and the use of social media to scale up.

Personal Branding ;

Ask yourself these questions ....

1. What sets you apart from others ?
-what is your zone of genius. Something you show up powerfully in?

2. What lights you up ?
-passions
-inspirations. It could be your job, family, politics, business etc.

3. What can you effortlessly talk about that can add value to someone else ? Something you can talk about and enjoy talking.

Answering those 3 questions is a great starting point to deciding on what route to take on social media to start attracting more people to you.

You can talk about what you are passionate about and then throw in some posts around running your biz and how it allows you to earn extra income.

Here are a few tips to better branding on social media.

 1.  AVOID posting about your business all the time on your timeline. People are immune to your 'come and join' messages and people don’t come on social media to BUY/JOIN. They will buy from you if they like you, and see you as an authentic person not a walking billboard for your company

2. Think of a way you can add value to your audience everyday. Put smile on their faces with a post, a picture, a meme, a live video...something that will entertain, inspire or educate someone else - and do it CONSISTENTLY.

3. Be real. It’s very simple. Be you. The real you. People can smell “fake” a mile away. Some will like you, others won’t, but you don’t have to be everyone’s cup of tea to make an impact and build a massive thriving business.

*Please stop insulting /ridiculing people's situation in a bid to join your business. Successful people didn't get to where they are now by insulting people.

Imagine yourself as a prospect and think, will you join someone who is making fun of your situation and the person that shows concern and empathy?

Be human first, attract people to you, offer a solution, show empathy and then present your business like a pro

Use more of attraction marketing rather than direct marketing.

Learn to tell stories. If you must talk about a product or opportunity let it be accompanied by a story.

Please avoid long stories especially if you're just starting out.